
The UK's smarter toothpaste.
In a tab.
Dentist-formulated tablets with hydroxyapatite.
No plastic tube. No nasties. No compromise.
No Plastic, Ever
1.5 billion plastic toothpaste tubes are thrown away every year. We have stopped tens of thousands of them — one tab at a time.
NoWa exists to make sustainable oral care the default, not the upgrade. That means premium, dentist-grade products at high-street prices, in packaging the planet can actually digest. We will not put profit before the planet, our customers, or animals — and our 50% pledge proves it.
Toothpaste Tablets Travel Pack
Travel-ready by design
No 100ml bag. No leaks. No "is this allowed at security?" panic
NoWa toothpaste tabs are solid, so they fly in your pocket — and they weigh next to
nothing.
One tin keeps a couple brushing for two weeks.
The compostable refill pouch slips into a pannier, a hand luggage pocket, or a festival bumbag.
OUR 50% PLEDGE
We Put The Planet before profit, every year
We put our money where our mouth is. Half of every pound of profit goes back to the planet — and we will not change that, even when it hurts.
50% of NoWa's annual profits are donated to environmental and welfare charities
We reduce your carbon footprint by planting a tree with every subscription
Every product is vegan, cruelty-free and sustainably sourced
Packaging is plastic-free, compostable or aluminium — and our tin refill programme keeps refills in circulation
Rays of Sunshine brighten the lives of seriously ill children and their families by granting magical wishes,hosting interactive hospital activity days and granting hospital ward wishes.
Keep Britain Tidy is an independent charity with three goals – to eliminate litter, end waste and improveplaces. This means more to us than just picking up litter. It means creating clean beaches, parks and streets.It means creating sustainable practices and eliminating unnecessary waste. It’s about working with people, businesses, organisations and public bodies to care for the environment on our doorstep. We fight for peo-ple’s right to live and work in places they can be proud of and prosper in.
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating akinder, more sustainable world for humans and animals alike
NoWa was founded after I experienced plastic pollution first hand when I was at the beach with my 2 year old son and a toothpaste cap washed up onto our feet.
I decided then that we need to take action to leave behind a better planet for the next generation.
Big things happen when people make small changes.
Our products reflect this philosophy and provide eco-friendly swaps to otherwise damaging, plastic dental products. We won’t compromise on service, value and quality dental care in our mission for a better future; let's not compromise, together.
Yogi
Founder
Learn More
Our Story
Blog Posts

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Nowa: Redefining Dental Care for a Sustainable World

Go Green with Toothpaste Tablets: Eco-Friendly Oral Care for a Sustainable Future
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50% of NoWa's annual profits are donated to environmental and welfare charities










