4.6 out of 5, from 68 people who switched.
Nowa starter kit: awesome!
I’m loving the toothpaste tablets and the eco brush! The floss is excellent too.
Excellent products
Leave teeth really clean and mouthwash works well. I have sensitive teeth and no issues.
Tins are fab for taking on holiday
Really loved that I got to test the products before committing to a subscription.
Real customers, one month in.
A tube you use for six weeks outlives you by a century.
1.5 billion plastic toothpaste tubes are thrown away every year. Almost none of them are recyclable. A tab is the same job, without the tube.
Switch to tabs — 30% offMade with hydroxyapatite.
Hydroxyapatite is a natural mineral constituting up to 97% of tooth enamel and 60% of bones.
Decades of clinical research show that hydroxyapatite, when incorporated into oral care products, effectively remineralises and rebuilds enamel, surpassing conventional alternatives.
It safeguards your tooth's outer layer, prevents demineralisation, and safely revitalises tooth enamel.
The full formula, in a smaller tin.
The building block of your teeth. Revitalise your dentine with a super remineralising ingredient.
A kind-to-teeth abrasive that helps clean and polish your teeth while preventing surface staining.
Keeps teeth white as a natural abrasive.
Helps strengthen your enamel. Fluoride concentration at 1450 ppm — fluoride option only.
Balances the pH levels in your mouth as well as removing plaque during brushing.
Gives your NoWa tabs their lovely peppermint flavour.
A full routine that fits a wash bag.
Three seconds. Same routine.
Start with one tin →Questions, answered.
Complete the routine.
Shop all →Half of every pound of profit goes back to the planet.
We put our money where our mouth is — and we will not change that, even when it hurts. Every product is vegan, cruelty-free and sustainably sourced, and we plant a tree with every subscription.
Make the switch — 30% off




