4.7 out of 5, from 261 people who switched.
Fresh taste, easy to use
Wanted something to clean my teeth with that didn't harm the planet. Found it.
Best yet 🎉
The tin is super cute and great for holidays. Would definitely buy again.
Exceeded expectations
I was told I need more fluoride as my teeth are struggling so I found these ans I love them so much.
Real customers, one month in.
A tube you use for six weeks outlives you by a century.
1.5 billion plastic toothpaste tubes are thrown away every year. Almost none of them are recyclable. A tab is the same job, without the tube.
Switch to tabs — 30% off
Made with hydroxyapatite.
Hydroxyapatite is a natural mineral constituting up to 97% of tooth enamel and 60% of bones.
Decades of clinical research show that hydroxyapatite, when incorporated into oral care products, effectively remineralises and rebuilds enamel, surpassing conventional alternatives.
It safeguards your tooth's outer layer, prevents demineralisation, and safely revitalises tooth enamel.
Twelve ingredients. Not one of them filler.
The building block of your teeth. Revitalise your dentine with a super remineralising ingredient.
A kind-to-teeth abrasive that helps clean and polish your teeth while preventing surface staining.
Helps strengthen your enamel. Fluoride concentration at 1450 ppm, for the fluoride option only.
Keeps teeth white as a natural abrasive.
Gives your NoWa tabs their lovely peppermint flavour.
Same two minutes. A better two minutes.
Three seconds. Same routine.
Start with one tin →
Questions, answered.
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Half of every pound of profit goes back to the planet.
We put our money where our mouth is — and we will not change that, even when it hurts. Every product is vegan, cruelty-free and sustainably sourced, and we plant a tree with every subscription.
Make the switch — 30% off