Gluten Free
SLS Free
Vegan
Natural
Cruelty Free
GMP Certified
Teeth Whitening
Clean ingredients. Cruelty-free. Zero plastic.
Kick the plastic tube
Upgrade Your Oral Care Routine: The Result of Sleepless Nights, Rigorous Test-ing, and Dentist Led Research. Discover NOWA's Award-Winning, Dentist Recommended Tabs for Uncompromising High Performance.
Made with Hydroxyapatite
Discover the remarkable potential of mouthwash tablets infused with hydroxyapatite, a natural mineral constituting up to 97% of tooth enamel and 60% of bones.
Decades of clinical research show that hydroxyapatite, when incorporated into oral care products, effectively remineralises and rebuilds enamel, surpassing conventional alternatives.
Experience the protective prowess of hydroxyapatite as it safeguards your tooth's outer layer, prevents demineralisation, and safely revitalises tooth enamel.
Our Ingredients
SORBITOL - The sweetness in your NoWa tabs without the added calories.
CALCIUM CARBONATE - A kind-to-teeth abrasive that helps clean and polish your teeth while preventing surface staining.
HYDROXYAPATITE - The building block of your teeth. Revitalise your dentine with a super remineralising ingredient.
SODIUM MONOFLUOROPHOSPHATE - This helps strengthen your enamel. Fluoride concentration at 1450 ppm (For the Fluoride option only).
COCAMIDOPROPYL BETAINE - Helps your tabs foam up into a creamy texture and clean in between your teeth.
HYDRATED SILICA - Keep teeth white as a natural abrasive.
ACACIA SENEGAL GUM - A gift from nature that helps keep your tabs together and improve their shelf life.
MENTHA ARVENSIS LEAF OIL - Pure oil extract to give you a fresh minty fragrance.
MAGNESIUM STEARATE - Prevents other ingredients sticking together.
SODIUM BICARBONATE - Balances the PH levels in your mouth as well as removes plaque during brushing.
MENTHA PIPERITA OIL - Gives your NoWa tabs their lovely peppermint flavour.
LIMONENE - A product of nature which helps with flavouring but is also found to have various healthy benefits.
What's Inside
Industry-leading Ingredients
Recommended by Dentists
Infinitely Recyclable Tins
Compostable pouches (look like plastic but are made from…WOOD!)
Travel Friendly
Planet Friendly
Vegan Friendly
What's Not Inside
Palm oil
Propylene glycol
Triclosan
PEG-12
Animal Bones
Animal Fats
Parabens
Artificial Colouring
How To Use ?
Crush - Crush the tablet with your teeth and chew for a few seconds until it breaks down to form a paste
Brush- Wet your toothbrush and brush away as you normally would ( don’t forget to set your two-minute timer! ).
Smile- There’s no need to rinse, simply spit out the foam and let your eco-smile shine.
Repeat- twice a day, every day.
Subscription is simple.
Your first batch will arrive in a premium refillable tin. Then you'll receive your high performance tabs in a compostable pack every 4 months.
You'll save 40% over monthly purchases
Sent every 4 months
Free shipping
Compostable packs
Cancel anytime
- FOFunmi O.Verified BuyerRated 5 out of 5 stars2 months agoI've tried so many alternatives to regular toothpaste - this us the best one BY FAR!
NOWA is brilliant. I have no reason to ever switch to any other brand. I just AND my son's life)!!!
I particularly like the option of a fluoride free formula. Try it - you won't be disappointed.
- DADavid A.Verified BuyerRated 3 out of 5 stars7 months agoA bit hit and miss
The small starter tin has a different flavour to the family pack. I thought they'd be the same. It's not a massive deal and the family one is fine, but I preferred the starter.
I guess my main, gripe though, is the wasted space. I'm sure I read somewhere that part of the idea behind them is to remove the water and thus save space/weight in transport. I can't find this now, so maybe it never was, but even so, I think there's room for improvement here as there's a fair amount of air in both the starter and family pack tins. This is partly because they're only partly filled - 'crisp packet syndrome', though not quite that bad. But it's partly because the tablets are discs. Discs don't tessellate folks. Even if they were layered perfectly on top of each other, without gaps, in a honey-combe-esque structure, there would be at best roughly 9% wasted space. However, in the real world where the tablets don't naturally arrange themselves into a honey-combe lattice, the actual wasted space is much greater - probably closer to 20 or 30%. And so that, combined with the empty space at the top of the tin, and then the empty space between the round family pack tins - I can't help but feel it'd roughly even out to something similar to regular toothpaste. I'd love to see a thorough breakdown of this. Might I suggest square tablets in the future? Even perfect cubes. That way there's a fighting chance they tesselate better and waste less space. Same for the round tins really.
Speaking of the…
- MMMatilda M.Verified BuyerRated 5 out of 5 stars1 year agoFeels great value, high quality tablets!
Really pleased - like that you can request a fewer number of tins if you don't need 4. Have used Nowa for +1 year now, always pleased but tablets taste particularly minty and fresh in this order!
- AAimeeRated 5 out of 5 stars1 week ago5 Stars
Great product. Only problem is that the tin does not keep them dry so they go soft in the bathroom
- JRJill R.Verified BuyerRated 5 out of 5 stars1 week agoWonderful
Fabulous. Great fresh tasting natural toothpaste. I’ve tried lots of fluoride free natural toothpastes and this ranks top ! Love the fact it doesn’t contain any harmful products
